After exchanging greetings, the first thing I do when I get digital marketing guru Mitch Joel on the phone is fess up: I have no blog, no Facebook account, nothing beyond basic e-mail.
"You're the one," he says. "I found the patient zero."
But he doesn't question my old-fashioned Web habits; he's used to preaching to the unconverted when it comes to doing business on the Web.
Early last fall, the owners of Rocky Mountain Soap Company made a gutsy move: they decided to proceed with a dream to take a year off to travel with their young children even as a nasty recession loomed.
By January, the economic outlook was downright gloomy, and consumers and businesses were on edge. Karina Birch and her husband Cam Baty were back at their desks in Canmore, Alta., working closely with their day-to-day management team to find a way to protect their business amid sliding sales.
"We were extremely stressed at the time," Ms. Birch recalled recently.
Jane Greene isn't a household name, but after years of dreaming and hard work, the Toronto resident has big ambitions for next year's Olympics.
You won't find her rocketing down the ski slopes in Whistler, or sprinting around the speed skating track in Vancouver. In fact, if everything goes according to plan, she will stay out of the spotlight altogether.
For many young couples, a tax plan is what they call those nerve-wracking, last-minute efforts to complete their returns before the taxman's deadline.
As far as they're concerned, there are much more pressing financial issues to deal with, whether it's funding ongoing studies, finding a better-paying job, saving for the down payment on a house, or getting ready for their first baby. The taxes can wait.